Press

Click here for Media Backgrounder

For more information about Weight Wins, please contact:

Simon Barker simon.barker@cubitt.com
Cubitt Consulting
Tel: 020 7367 5100

Winton Rossiter wrossiter@weightwins.com
Tel: 020 7462 6804
Mob: 07768 954310

Weight Wins press

'Men say money is the way to lose the pounds’
Daily Telegraph, 17 January 2010

'Lose two stone and get £200’
The Sun, 13 January 2010

'Overweight could earn £1,750 from slimming’
Daily Telegraph, 13 January 2010

'NHS pays patients to lose weight - while opening fast food branches IN hospitals’
Daily Mail, 13 January 2010

‘Cash incentive for slimmers more effective than diets’
The Times Online, 5 October 2009

‘Brits paid pounds to lose pounds’
ABC Online, 31 October 2009 (Australia)

‘Plump Brits get paid to lose weight:  Is money the next big diet fad?’
Daily Finance Online, 15 October 2009 (USA)

‘The business of battling obesity’
CNBC Healthy Horizons, 22 May 2009 video

‘Pounds for Pounds’
Journal of the National Obesity Forum, April 2009

‘Weight loss trial pays you to succeed’
Press release - NHS Eastern and Coastal Kent PCT, 14 January 2009

 ‘Cash-for-weight-loss scheme to be extended’
Kent News 16 January 2010

'NHS Pounds for Pounds'
Kent TV, 14 January 2009 video

NHS trials cash for weight loss scheme
Kent News, 14 January 2009

‘NHS to offer fat people £425 to shed the pounds’
Daily Express, 16 January 2009

‘Obese get £425 from the NHS to diet’
Daily Mail, 16 January 2009

‘Shedding pounds: nursing and obesity’
Nursing Times, 7 April 2009

‘Lards of money: NHS paying fatties £500 to lose weight’
News of the World, 12 April 2009

‘NHS pays overweight people £425 to lose weight’
Daily Telegraph, 12 April 2009

‘Britons will be paid to lose weight in new NHS pound-for-pound scheme’
Independent (Ireland), 13 April 2009

Diet incentives

‘Dad wins £1k Xmas weight bet’
The Sun, 5 January 2010

‘A New Weight-Loss Plan:  Getting Paid to Shed Pounds’
Time, 4 January 2010

‘Dieting for dollars’
Newsweek, 7 April 2008

Dieting for dollars: an economist explains his weight-loss plan’
Wall Street Journal, 4 January 2008

‘Dieting?  Put your money where your fat is’
New York Times, 4 February 2009

‘Getting Paid To Lose Weight Or Quit Smoking’
Wall Street Journal, 24 February 2009

‘Want to lose weight?  I bet you do’
The Times, 20 April 2009

‘Eat this cake and face a £200 fine’
The Guardian, 28 April 2009

Obesity and public health

‘Healthy living strategy launched’
BBC News, 23 January 2008

‘Obesity boom will cost tax payers’
BBC News, 7 October 2008

‘UK is warned over obesity levels’
BBC News, 11 December 2008

‘Rates of diabetes soar in the UK’
BBC News, 24 February 2009

‘Obesity surgery on the NHS is up 40% as doctor’s act on nation’s weight problem’
Daily Telegraph, 25 February 2009

‘State spends millions on slimming classes’
Daily Telegraph, 14 March 2009

‘Obesity danger rivals smoking’
BBC News, 17 March 2009

‘What can turn the tide of the obesity epidemic?’
Health Service Journal, 23 March 2009

Foresight Report – Tackling Obesity: Future Choices 
Government Office for Science, October 2007

‘Healthy Weight, Healthy Lives’
Department of Health, January 2008

‘Statistics on Obesity, Physical Activity, and Diet: England, February 2009’
NHS Information Centre

‘Healthy Weight, Healthy Lives: One Year On’
Department of Health, April 2009

Department of Health: Obesity

World Health Organisation – Diet and Physical Activity Campaign

World Health Organisation – Facts on Obesity and Overweight

International Association for the Study of Obesity

Financial incentives in public health

'Pay fatties to get slim and we'll save the NHS’
Daily Express, 19 January 2010

‘Obesity crisis: get paid to lose weight’
Daily Telegraph, 28 January 2008

‘Dieting for dollars’
Newsweek, 7 April 2008

‘Financial incentives help slimmers lose weight’
Daily Telegraph, 9 December 2008

‘Call for more NHS award schemes’
BBC News, 19 March 2009

‘Cash for healthy lifestyles’
Health Service Journal, 19 March 2009

‘Commissioning and Behaviour Change: Kicking Bad Habits’
The King’s Fund, 25 March 2009

‘Using financial incentives to achieve healthy behaviour’
British Medical Journal, 9 April 2009

‘Bribery - the key to better public health’
The Independent, 10 April 2009

Manchester Points4Life

‘Incentives for Prevention’
Health England, 2009

‘Finkelstein, A pilot study testing the effect of different levels of financial incentives on weight loss among overweight employees’
Journal of Occupational & Environmental Medicine, September 2007

‘Volpp, Financial Incentive-Based Approaches for Weight Loss: A Randomized Trial’
Journal of the American Medical Association, December 2008

Weight Wins is not responsible for the content of external internet sites.

 

› Back to top