Pounds for Pounds is for people who are determined to solve their weight problem once and for all. The programme offers weight loss targets from 20 lbs (1½ stone) up to 150 lbs (10½ stone) and a series of monthly weigh-ins ranging from 3 months up to 24 months. Half of your potential reward is made up of your target monthly earnings which you earn for every pound you lose or keep off from your beginning weight, up to a safe maximum. The other 50% of the incentive is in the form of a bonus which you earn if you are at your goal weight at the end of your plan.
Money-back guarantee – lose weight in 3 months or receive a full refund.
Here’s how it works:
- Decide how much weight you want to lose and how long you want to keep it off and receive your personal incentive plan. You pay a fee to join just like joining a gym or weight loss group. Receive a full refund if you don’t lose weight in three months.
- Measure your official starting weight at a local pharmacy, doctor’s or gym as advised by us.
- Start losing weight through healthy eating and exercise – you’ll receive our popular free weight loss guide in your Welcome Pack.
- Weigh in conveniently once a month – we credit your earnings for every pound you lose and keep off from your starting weight, up to a safe maximum.
- Complete your plan and receive your earnings in cash or vouchers for fantastic holidays and shopping. Earn a big bonus if you are on target!
Testimonials
I have always wanted to lose weight and the financial incentive helped me to get started. . . . To go from 16 stone to 14 stone made me feel very happy. . . . People have commented it shows now and I feel more energetic than ever.
Mark R (aged 33)
Southampton, Hampshire
- “I have tried all the [commercial] diets . . . but I'm never motivated enough to stick to them. I really need a good kick up the backside to do this. This could be the answer for me!”
- “I used my local Boots for weigh-ins and the pharmacists were very friendly and all the girls asked how I was doing each time I weighed in. (In fact, I’ve promised them a box of chocolates from my reward for their support) . . . I would definitely use the programme again for future weight loss, as I found it a real benefit when the going got tough!”
- “I was putting myself at risk of heart disease, strokes and diabetes by continuing to be so overweight.”
Why it works
Our research shows you are much more likely to lose more weight for longer if you have a series of achievable targets; financial incentives for reaching them; and the accountability of regular weigh-ins. Pounds for Pounds is structured to be challenging, yet never discouraging. The big bonus provides the greatest incentive, while the pay-per-pound element rewards you for staying in the programme, even if you have a bad patch or can’t make the final goal weight. As long as you keep weighing in, you will be rewarded every month for all the weight you have lost from your beginning weight. And you won’t be tempted to drop out because, to get your accumulated earnings, you have to complete your plan.
- larger rewards available for dieters with a short-term goal