About Pounds for Pounds
Pounds for Pounds is a completely new way to help people meet their weight loss goals. The concept is simple: you make a plan with us to lose weight and get paid as you do it. Half of your potential reward is made up of your target monthly earnings which you earn for every pound you lose or keep off from your beginning weight, up to a safe maximum. The other 50% of the incentive is in the form of a bonus which you earn if you are at your goal weight at the end of your plan.
Why it works
We believe that people lose more weight for longer when they have a series of achievable targets; financial incentives for reaching them; and the accountability of regular weigh-ins. Pounds for Pounds is structured to be challenging, yet never discouraging. The big bonus provides the greatest incentive, while the pay-per-pound element rewards you for staying in the programme, even if you have a bad patch or can’t make the final goal weight. As long as you keep weighing in, you will be rewarded every month for all the weight you have lost from your beginning weight. And you won’t be tempted to drop out because, to get your accumulated earnings, you have to complete your plan.
“I lost a significant amount of weight and reached my target weight! It was hard-work, but I did it! I now feel much better about myself and my self-confidence has grown.”
Josephine W (aged 41)
Ipswich, Suffolk
“I have always wanted to lose weight and the financial incentive helped me to get started. . . . To go from 16 stone to 14 stone made me feel very happy. . . . People have commented it shows now and I feel more energetic than ever.”
Mark R (aged 33)
Southampton, Hampshire
- “After the weigh in, I was on cloud 9! A fantastic result . . . I enjoyed myself achieving it!”
- “I used my local Boots for weigh-ins and the pharmacists were very friendly and all the girls asked how I was doing each time I weighed in. (In fact, I’ve promised them a box of chocolates from my reward for their support) . . . I would definitely use the programme again for future weight loss, as I found it a real benefit when the going got tough!”
- “The challenge gave me the push I needed to seriously start a diet and stick to it.”
Other Benefits
It’s private. You don’t need to weigh-in in front of other members or share your participation and details with others. We keep your personal information confidential.
It’s convenient. You don’t have to spend time at the gym or at meetings. You only need to weigh in once a month. You can weigh in at any of a large number of locations and at any time of the week or day.
It’s flexible. Pounds for Pounds can work alongside any diet or fitness plan, even if you’re on a plan right now. Those plans tell you how to lose weight; we give you the incentives and encouragement to do it. (We do provide Weight Loss Tips and Daily Tick Sheets.)
Why are people joining the Pounds for Pounds trial?
- “I have tried all the [commercial] diets . . . but I'm never motivated enough to stick to them. I really need a good kick up the backside to do this. This trial could be the answer for me!”
- “My wife and I have started a diet and I don’t want to make excuses. My wife says she is going to make sure I do it because she wants to have a good shop with the vouchers!”
- “I am putting myself at risk of heart disease, strokes and diabetes by continuing to be so overweight.”
- “I am training for a 20K trail race later in the year and need a plan to shift some pounds. I like the idea of monthly weigh-ins to keep me focused.”